JACKSONVILLE, Fla. -- Small business owners in and around the Jacksonville Landing anticipate a sales boost thanks to the 2014 Gator Bowl on New Year's Day.
In downtown Jacksonville, you'll find Phyllis Brooks and her team. She owns Gator Dog, LLC. She is excited about the Gator Bowl.
"Meeting people, of course, making money," she said Tuesday morning. "And just hanging out."
They've only been in business about five months, but they'll be open on New Year's Day in a spot near Independent Drive.
They usually make $100-$200 a day. But on game day, Brooks anticipates a 100 percent increase in sales.
"Hopefully around $1,000 or two," she said.
Brooks said she hopes the rain holds off and said there is a key to hot dog stand success.
"Just being on time, being set up," Brooks said. "Doing everything correctly and just smile!"
Down the road at The Jacksonville Landing, Carolyn Hand, who owns the Frugal Diva, said she's noticed something about North Florida's consumer confidence.
"Consumer confidence is up though," Hand said. "People have jobs. I'm noticing that the people who come in here, they're all working. They're all very happy, very optimistic."
She's hoping that optimism carries over into 2014. She anticipates a 20% business boost with hot items like corsets and jewelry.
"So, we're very very busy dressing people for the big game and the big night for New Year's," she said.
First Coast News