A former Director of Public Relations for Bloomingdale's and most recently, Executive Director of Jacksonville Fashion Week, she is regarded as an expert in creating buzz-worthy events, branding, marketing and blogging by her colleagues.
A native of Jacksonville, Sonia graduated from The Art Institute of Fort Lauderdale and later attended Lynn University in Boca Raton, FL. She has made numerous TV appearances offering her insight in the retail industry and fashion trends.
Sonia compiled her vast work experience to create a consultancy serving clients in the fashion, beauty, hospitality and production industries. Now settled back in Jacksonville, she offers her talents to local businesses to help them grow into savvy companies by capitalizing on efficient marketing methods and public relations initiatives.
Most recently she helped create Jacksonville Fashion Week and served as Executive Director for its 2011 and 2012 events. She also completed a project with Pilot Pen working on its "Making writing fashionable again" campaign that included a trip to New York Fashion Week and television segments on Lifetime's The Balancing Act.
Sonia resides in Jacksonville, Florida with her husband, Michael Thomasino, who practices Dentistry and their two children, Simone and Victor.
First Coast News