ST. AUGUSTINE, Fla. -- A First Coast company asking, "What's your Kwest?" is venturing on one of their own.
OnaKwest is helping a Florida football coach raise money and awareness for a disease affecting his son and hundreds of other children.
OnaKwest is a tiny St. Augustine business running out of the back of the owner's insurance company. Danny Page and his outdoor activewear company partner, Larry Gardner, knew they wanted to do more than just sell T-shirts.
After creating and printing designs with a few small, local charities pro bono, their brand is helping Florida State football coach Jimbo Fisher and his wife raise money and awareness for their son's rare blood disease.
"We're on a quest for a cure for Fanconi anemia," Page explained.
Fanconi anemia is a type of hereditary anemia affecting about 1 in 300,000 children. The Fisher's 6-year-old son, Ethan, is one of them.
The plan for the company came at a meeting just a few weeks ago in Tallahassee. As the partners looked over new designs for shirts and the website, a colleague had the idea to merge OnaKwest for a Cure with the Fisher's newly created Kidz 1st Fund, fighting Fanconi anemia.
Within four days, the partnership was a reality.
"To be able to give back this quickly, and just something by giving them the mantra to run with OnaKwest for a Cure," Page said.
"This took off pretty quickly as far as how many shirts they're designing, how many wristbands, noisemakers and all this good stuff that will be showing up at the first football game."
The money raised will support research into Fanconi anemia at the University of Minnesota, one of the leading universities pioneering better ways to treat the disorder.
"The main thing was we were all in our heart doing the right thing," Page said.
OnaKwest for a Cure
Kidz 1st Fund
First Coast News