ST. AUGUSTINE, Fla. -- The rush is on to open for business at the Ice Plant restaurant and bar in St. Augustine before the Mumford and Sons concert weekend.
"It doesn't get any bigger than this," Patricia McLemore said.
She is the co-owner of the new business that will share a building with the yet-to-open St. Augustine Distillery.
She feels she couldn't pass up the business opportunity that the Mumford and Sons concert will bring Sept. 13 and 14.
"With 25,000 people coming into town and being this close to the field," McLemore said, "everyone is going to have to have a place to go eat or have drinks after."
The Casa Monica Hotel is another business getting in on the concert excitement.
It has created glassware, cups and water bottles with its logo and the emblem of the Gentlemen of the Road tour, with the group's blessing.
Joni Barkley is the Sales Manager at the Casa Monica and said, "They want the entire city involved ... so they allowed us to use their logo any way we wished."
Some businesses such as French Fry Heaven will offer discounts to concert goers.
"We partnered up with Gentlemen of the Road. We're on the shuttle pass. They'll (people who ride the shuttles) get a wristband and we'll put a poster in the window, and those riding the shuttles will get 10 percent off."
Whether businesses have been around for years or are just about to open, they are finding ways to tap into the economic advantages this concert weekend may bring.
"It's a little nerve wracking," McLemore said about opening around a big concert, "but it's also a great opportunity. I feel like if we can make it through that weekend, we'll be able to make it through anything!"
First Coast News