The BMW stroller has the famous lgo on the wheels(Photo: Maclaren)
Some new BMW customers haven't even turned 16 yet -- as in months, not years.
the BMW baby stroller. It's not necessarily faster than other
strollers, but it's certainly stylish and nimble. And other babies are
sure to watch with envy, even if it's chauffeur- or mom-driven.
BMW logo appears in several places -- a bit understated, just like the
car -- including the buckle and hubcaps. The famous kidney-shaped grille
design shows up on the stroller's hood. Heck, there's even four-wheel
Sure, it lacks a turbocharged engine, the iDrive
infotainment system and leather upholstery, but the stroller is sure to
get the same envious stares as the motorized, full-sized version. At
restaurants, it is sure to get parked out front.
The BMW stroller
is made by a company called Maclaren, not to be confused with McLaren,
the sports car maker, via a licensing agency, Global Icons. No price on
it yet, but Maclaren offers strollers that range in price past $300.
is an unprecedented move for BMW to offer new product categories," says
Global Icons CEO Jeff Lotman in a statement. "This gives consumers the
opportunity to experience real brand authenticity through BMW lifestyle