Cans of Kickstart during the filming of a commercial for the new PepsiCo product.
(Photo: Reed Saxon, AP)
PepsiCo on Monday announced it is rolling out "a new way to do mornings" with Kickstart, a fruit-flavored Mountain Dew beverage.
PepsiCo has been working on the drink for some time. It says the combo of Mountain Dew and fruit juice will be available in Orange Citrus and Fruit Punch flavors starting Feb. 25.
"Our consumers told us they are looking for an alternative to traditional morning beverages - one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, Mountain Dew's vice president of marketing.
Kickstart has far less caffeine than energy drinks - 92 milligrams for a 16-ounce can. A comparable amount of regular Mountain Dew would have 72 milligrams of caffeine while a can of PepsiCo's Amp energy drink has 142 milligrams, according to the Center for Science in the Public Interest.
By comparison, a 16-ounce cup of Starbucks coffee has 330 milligrams of caffeine.
A can of Kickstart has 80 calories, PepsiCo says.
Briefly Monday, PepsiCo said those who couldn't wait until Feb. 25 to taste the drink could go to kickstartfirsttaste.com to request a can. By early afternoon, the website said "Thank you so much for your interest in MTn Dew Kickstart. We have reached our available quantity and the offer has ended."
Contributing: Associated Press
Ray Goldbacher, USA TODAY