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Southwest Florida artist designs for Bealls

11:05 AM, Jan 25, 2013   |    comments
Leoma Lovegrove has created an exclusive T-shirt line for Bealls. She is pictured in front of its corporate headquarters in Bradenton. - Special to news-press.com
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Local artist Leoma Lovegrove has created an exclusive T-shirt line for Bealls.

Lovegrove, president and CEO of Matlacha-based Lovegrove Studios Inc., created 16 different designs for the Florida department store, including images of fish, pineapples and cats -- the latter based off her own feline. The T-shirts even have her signature glasses on the tag.

"It was exactly what I was looking for," she said. "I love Florida."

Lovegrove was the first artist the store approached, said Bill Webster, director of public and government affairs for Bradenton-based Bealls Inc. He described her work as vibrant, colorful and tropical.

He said Bealls wanted a local artist to provide unique, exclusive and fresh merchandise to reflect the Florida community.

"We are always very attuned to the Florida market and the Florida customer because we are Florida born and bred, you might say," Webster said.

The T-shirts will be in two-thirds to three-fourths of its locations. Some have already hit the floors, and Webster heard that they've already started to sell.

Andrea Rumbaugh, News Press

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