LIMERICK, Maine -- You may have seen it driving around town, in a parade, or recently at the Susan G. Komen Race For the Cure: a giant pink cement truck.
It's owned by the company F.R. Carroll, Inc., and everywhere it goes it raises eyebrows, and awareness for breast cancer; a cause that hits home for the company.
Barbara Carroll, the matron of the family business, has been diagnosed with breast cancer three times. Her children wanted to paint the truck pink in support of her, and to help keep the disease fresh in the minds of anyone they pass on the street.
They say the truck attracts plenty of attention, and people often stop to ask more about.
For the entire month of October - National Breast Cancer Awareness Month - the company will donate $1 per square yard they lay down to the Maine Breast Cancer Coalition. They expect to generate around $8,000.