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Zumbajear Makes Hero Bras to Help M-Line

6:04 PM, Sep 28, 2009   |    comments
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JACKSONVILLE, FL -- Zumbajear at Dance Jax is helping us kick off our new project to help the Mammogram Hotline so all women can have a mammogram, even if they can't afford it.

Women and men of all shapes, sizes and ages met for their regular Get-Movin' to Music  class -- but showed up in Hero Bras!

Some decorated a Hero Bra in honor of a mom or a dear friend.

Others got out the hot glue gun and sparkles to jazz up bras in honor of all women who fight breast cancer.

One man, Jerome, even came in a football Hero Bra. 

Jerome, the Jumbajear leader, says it's not really a bra.  "We call it a Hero Bro," he laughed.

Jerome's wife, Arlene, is a breast cancer survivor.  She says Buddy Check 12 helped save her life.

Arlene and Jerome inspired their exercise class members to come with Hero Bras.  What a response!

At Zumbajear folks donated $10 for each Hero Bra.  All the money goes to the M-Line, the First Mammogram Hotline on the First Coast. 

Jeannie Blaylock, news anchor at First Coast News, launched the M-Line with Komen for the Cure last fall.  More than 2,000 callers have received help from the M-Line.

If you can't afford a mammogram, especially if you don't have insurance, call our M-Line: 1-877-9-MY-MAMO

If you'd like to know more about Zumbajear, CLICK HERE.

The classes are open to everyone. If you'd like to make a Hero Bra and see your creation on TV just email a photo to

We encourage groups to create Hero Bras, too!

First Coast News

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