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Is Sony Ultra HD the next level in high definition TV?

5:03 PM, May 15, 2013   |    comments
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JACKSONVILLE, Fla. -- Just when you thought there was no more room for improvement with HDTV, Sony is rolling out its ULTRA HDTV. The national roll out is Sunday, May 19.

"It is four times the resolution of the current HDTV," said Eric Whitford.

Whitford said for every one pixel, you will be getting four in each area. If it sounds too technical it simply means better resolution and better contrast in your picture.

"You're able to sit closer to the TV without having to have a large living room, said Whitford.

At the Best Buy at the Avenues, he demonstrated the Ultra HD set and the image was sharp, crisp and impressive.

Hollywood is now producing 4k movies and this summer, Sony will stream limited movies to ULTRA HD owners.

But Whitford said the set will upload current movies/video to the 4k standard.

"Sony has been in the 4K business for decades in the movie theaters," said Whitford, "We are not bringing that quality to the living room."

The Ultra set comes in 55 and 65 inch size screens. The starting price is around $5,000.

They will be sold in Best Buy and HH Gregg stores.

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