JACKSONVILLE, Fla. -- Local residents gathered in Jacksonville Beach Sunday for the Take Back the Beach rally.
After last week's holiday weekend brawl, residents are rallying together to stop the violence.
Ron Davis, Jordan Davis' father, showed up to support the rally for peace.
He's hoping his message can get through to all the beach goers.
"I hear some people saying let's take back the beach, we're not taking back the beach it belongs to all of us. So nobody is taking back the beach. So what we're saying today is respect the beach. Respect Jacksonville beach and its residents. If you want to fight, take it elsewhere," Davis said.
Jacksonville Beach Chief of Police Patrick Dooley was also on hand.
Dooley said police will continue to maintain a heavy presence at the beach, with the goal of ensuring people feel safe.
He also said the police presence will be 'very heavy' during the fourth of July holiday.
"Unless you are prepared to spend the rest of the afternoon or night in jail, come out here and behave yourself," Dooley said.
First Coast News