JACKSONVILLE, Fla. -- With a relatively low budget of $2 million, a TV movie was made about a tornado sucking up sharks and thrusting them on the people of Los Angeles.
You would probably think it would tank. But "Sharknado," a movie that aired on SyFy Thursday, got viewers in its jaws and just wouldn't let go.
All it took was a little bait and Twitter was the perfect chum in the water to get a scent line straight to SyFy.
"Sharknado" registered 5,000 tweets per minute at its peak, which is about one-fourth the amount of a Super Bowl.
It was also the topic of break room conversation.
"Once I turned it on I couldn't stop," FCN's Katie Jeffries said. "I'm not SyFy, I'm not a Sasquatch person."
However, through totally free marketing and the "Sharknado" hash tag, Katie got the message.
"I didn't know what channel it was, I had to look it up," Katie said. "They trapped you and you watched their commercials and I couldn't stop."
It may have been a train wreck of a concept, but one that viewers couldn't take their eyes off of because with Twitter, even if you're watching it alone you've got people to laugh with.
First Coast News