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New: Jacksonville Mayoral Campaign Goes Negative

11:10 PM, May 5, 2011   |    comments
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JACKSONVILLE, Fla. -- With just a week and a half left until the mayoral election in Jacksonville, both Republican Mike Hogan and Democrat Alvin Brown have released negative campaign ads.

"What it shows is that there are a number of undecided voters out there that both campaigns think they can get," said Matthew Corrigan, Political Science Chair at the University of North Florida.

With time running out until the Jacksonville mayoral election, Corrigan thinks both campaigns will turn up the heat fast. "It's a very interesting development. And I think what it does is for the next week, it's going to get more intense and more negative as we go," said Corrigan.

Which means voters can expect robo-calls, direct mailers, and a slew of television commercials from Mike Hogan and Alvin Brown before Election Day, but to what end?

"I have no doubt that the person doing the attack gets hurt. There's no question.  The campaign doing the attacking, they do  get hurt as well," asked Corrigan.

Corrigan says voters need to look no further than the primary election to see negative ads don't usually go over well in Jacksonville.

"Audrey Moran and Rick Mullaney went after each other and neither one of them made it to the run-off," said Corrigan.

But then, there were six choices, and now voters have just two.

"The problem is, if you have both campaigns attacking each other, you really don't have a third option, besides not to vote," said Corrigan.

Both Alvin Brown and Mike Hogan gave statements on the ads to First Coast News.

Alvin Brown's campaign said, "Mike Hogan broke his promise to run a clean, positive campaign last week when he began attacking Alvin Brown with false and negative mail pieces. He continues that negative attack this week with a new deceptive TV campaign. We responded a week after his first attack with an ad that shows voters the clear choice they have between Mike Hogan, a 20-year career politician, and Alvin Brown, a new leader who will work to change City Hall and fight to improve education in Jacksonville."

"It's disappointing that in March, when Mike Hogan thought he had an easy path to victory, he told the Florida Times-Union that he thought Alvin was a different kind of Democrat with 'conservative values.'  Now, as Alvin's campaign surges, he has flip-flopped and is attacking Alvin as a liberal."

Mike Hogan's campaign said, "If Mr. Brown won't be honest about his plan to raise taxes for downtown, we will. The voters deserve to know."

First Coast News

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