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Roofing Industry Questions A Roofing Solicitation

6:15 PM, Apr 5, 2012   |    comments
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JACKSONVILLE, Fla. -- Usually, the complaints about roofers are from consumers, but this time it is the roofing industry  complaining about a roofing promotion.

It is printed on an 8" x 11" sheet of paper and the words causing concern are: "2012-Roof Stimulus Plan."

Levi Matthews said he was a target of the so-called roofing stimulus plan.

"I'm not sure it is a good plan for the homeowner," he said.

Matthews said his roof is six years old and in great shape, so  the pitch sounded too good to be true.

"They were trying to pressure me to agree and said 'your insurance company would take care of it' and I said no," he said

Simpson Roofing and others in the industry are concerned about the flyer and its promises. 

It claims there's a 2012 Roof Stimulus plan. Roofers say if there is such a plan, it is news to them.

"There are stimulus plans out there, but they're basically national plans, and they're not specifically saying roofing stimulus plans. I don't know if this actually exists," said Gary Register.

Register, past president of the Florida Roofing and Sheetmetal Association, said marketing techniques like this make him cringe.

We checked and found there were tax credits in the 2009 federal stimulus plan for homeowners, but there's no roof stimulus plan.

The flyer also claims it is giving away free roof evaluations, Register said there's nothing special about that. 

"Every roofer is gonna go out and give you a price and they're not going to charge you. That is what we do," he said.

The flyer also claims the process is no cost to the homeowners at any time. That claim also caught Register by surprise.

He said even if the homeowner files an insurance claim to replace the roof, most must meet a deductible.

"It ain't going to be 100% free. You will pay something," said Register.

According to the solicitation flyer, April 13th is the deadline to get the great deal. Matthews said they can keep the offer.

"How would they standing on the ground know you need a new roof?" he asked, "I don't need it." 

We called the toll free number on the flyer and spoke with Jeremy Holloway. He said the company is Tier 1 Roofing and it is 100% completely legitimate.

When asked if there's a 2012 Roof Stimulus Plan, Holloway said that is a marketing technique.

Holloway said they are targeting communities based on the National Weather Service reports of possible wind or hail damage.

Sandra Poreda with the Florida Department of Business and Professional Regulation checked the company's license and found it is active and in good standing.

So while you may question its marketing technique and its 2012 Stimulus Roof Plan, the company has done nothing illegal.

But this is the season for home improvement. Before you hire a roofer, remember:

- Always verify/check the company or individual's roofing license

-Check at least five references.


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