A shopper walks to his car after purchasing a bike at Walmart in Butler Plaza on Thursday, Nov. 24, 2011, in Gainesville, Fla. (Photo: Matt Stamey, AP)
Walmart's Black Friday promotions are out today, and the discounter
says it bought so "deep" that it will have enough of three hot
electronics items to satisfy shoppers who are in their stores
To get a $75 Walmart gift card with the
purchase of an Apple iPad 2, however, shoppers have to be in the store
and in line between 10 and 11 p.m. on Thanksgiving. Duncan Mac Naughton,
Walmart's chief merchandising and marketing officer in the U.S., says
because many stores are open 24 hours, shoppers can come during the day
MORE: Confident Consumer: Find deals before Black Friday
While it may put a dent in one holiday, "when you come to Walmart, you'll have a great Christmas," he assured.
with the gift card for the iPad 2 (16 gigabytes with Wi-Fi) at the list
price of $399, the Thanksgiving night price cuts are for a 32-inch
Emerson 720p high definition LCD TV for $148, (an $80 discount) and a
$38 Blu-ray player.
If any of these items happen to sell out
before 11 p.m. (local time), Walmart will offer a "guarantee card" for
the item, which has to be paid for by midnight and registered online.
The product will then be shipped to the store where it was purchased for
the customer to pick up before Christmas
Walmart is staggering
its other deals starting at 8 p.m. on Thanksgiving through the weekend.
Lindsay Sakraida, features editor at DealNews.com,
reviewed the deals for USA TODAY, and said, "There are some good deals
in here, but it's worth looking into the recent price history and
checking other stores."
She says the site hasn't found the
15.6-inch Hewlett-Packard laptop Walmart is selling for $279 for less
than $300. But she says the site found a configuration with more storage
for $260 during the summer. And the popular Acer 13.3-inch Ultrabook
Walmart is selling for $499 is an "all-time low" by $100, she says.
spokeswoman Sarah Spencer says the discounter welcomes shoppers who
simply want to browse before they search for the best price because it
thinks these consumers will ultimately buy from them. "We're so
confident in our assortment and our pricing," Spencer says, that people
can "come on in and look" even if they aren't planning to buy.
retailers have publicly denounced this practice, which they call
"showrooming" because they feel as if they're serving as showrooms for
consumers who want to see and touch products before buying them cheaper
Still, Walmart won't go so far as to match online
competitors' prices, which Target and Best Buy are doing at certain
times this holiday season. Spencer says the discounter's "ad match"
policy only applies to prices at local stores, not websites.
year on Black Friday, DealNews employees went to stores and checked to
see if doorbuster deals were available online at that store or its
competitors. In 70% of cases, the same products could be found online
for the same price or cheaper.
"It's very likely there will be
some online deals that will undercut what Walmart is offering," says
Sakraida. "It's a little bit deflating that (Walmart) won't match online
prices, because Amazon will typically offer some of the best deals."