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SyFy TV movie 'Sharknado' has viewers hooked

7:27 PM, Jul 12, 2013   |    comments
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JACKSONVILLE, Fla. -- With a relatively low budget of $2 million, a TV movie was made about a tornado sucking up sharks and thrusting them on the people of Los Angeles.

You would probably think it would tank. But "Sharknado," a movie that aired on SyFy Thursday, got viewers in its jaws and just wouldn't let go.

All it took was a little bait and Twitter was the perfect chum in the water to get a scent line straight to SyFy.

"Sharknado" registered 5,000 tweets per minute at its peak, which is about one-fourth the amount of a Super Bowl.

It was also the topic of break room conversation.

"Once I turned it on I couldn't stop," FCN's Katie Jeffries said. "I'm not SyFy, I'm not a Sasquatch person."

However, through totally free marketing and the "Sharknado" hash tag, Katie got the message.

"I didn't know what channel it was, I had to look it up," Katie said. "They trapped you and you watched their commercials and I couldn't stop."

It may have been a train wreck of a concept, but one that viewers couldn't take their eyes off of because with Twitter, even if you're watching it alone you've got people to laugh with.

First Coast News

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