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M&Ms to roll out birthday cake flavor in 2014

8:40 AM, Sep 20, 2013   |    comments
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NEW YORK (WABC) -- Mars is reportedly getting ready to roll out a new M&Ms flavor to help you celebrate the day you were born.

Birthday cake M&Ms will debut in 2014, though the company has not yet revealed if the new addition will taste like chocolate, vanilla or something else.

Birthday cake M&Ms are set to come out next May.

It is not yet known whether the Birthday Cake bites will be a permanent addition or a limited edition flavor.


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