LIVE VIDEO: WTLV Live Video_1    Watch
 

Study: Oreo cookies as addictive as cocaine

6:55 AM, Oct 16, 2013   |    comments
  • Share
  • Print
  • - A A A +
  • FILED UNDER

Think you are addicted to Oreos? You probably are!

A study at Connecticut College in New London found that Oreos may not just be as addictive as drugs, they may be more addictive.

"That may be one reason people have trouble staying away from them and it may be contributing to the obesity epidemic," said Joseph Schroeder, neuroscience assistant professor at Connecticut College.

For the study, the researchers tested the effect the cookies had on rats. They let the rats choose which chamber to hang out in.

Just as rats preferred the chamber where they were given cocaine and morphine, they preferred the chamber where they were given Oreos. Yes, just like people, the rats ate the cream first.

The rats' brains showed the Oreos had stimulated more neurons in their pleasure centers.

"We looked at the pleasure center of the brain which is stimulated any time you engage in a pleasurable activity, including eating. Drugs of abuse hijack that system and lead to addiction," said Schroeder.

"It really just speaks to the effects that high fat and high sugar foods and foods in general, can have on your body. The way they react in your brain, that was really surprising for me," said Lauren Cameron, a student at Connecticut College.


NBC News

Most Watched Videos