JACKSONVILLE, Fla -- Phil's Shoes at 45th and Pearl streets has a niche: It only sells women shoes.
"We've been here 50 years," said Mark Lewis, president of the company.
He said most of his sales are generated during the Easter holiday, nevertheless he expects his Christmas holiday sales to improve.
Lewis is optimistic about the Small Business Saturday campaign. The nationwide campaign, promoted by American Express, reminds consumers that small business is the backbone of the economy.
"We know we're not going to be able to compete with what's out there on Friday. We don't have that buying power; we don't have the manufacture relationships," he said.
"The big thing here is don't forget us," said Lewis.
ON YOUR SIDE
Lewis, like other many small business owners, said during the busiest shopping days of the year small business would like a share of holiday sales.
In the past he sat on the sidelines, but Lewis said this year he's doing his part to attract foot traffic to his shoe store the Saturday after Thanksgiving
"We're doing television, we're doing Facebook advertising, we've sent out an e-mail blast so we're actively pursuing them," said Lewis.
Lewis participates in the Federal Reserve Survey of 100 small to mid-size businesses around the country and said the monthly reports predict a flat economy in 2012. But he believes the outcome of this holiday's sales could change the forecast.
"Anything I can do that is going to get more dollars in here so I can go out and buy more shoes is worth it, that's why I endorse it whole heartily," said Lewis.
First Coast News