DENVER - The Colorado Attorney General's Office has filed a lawsuit
and a temporary restraining order against Boobies Rock! Inc. for
reportedly deceiving consumers into thinking they were donating money to
9NEWS Reporter Will Ripley investigated the company in November 2012. Read the full investigation here: http://on9news.tv/RjNoCt.
Company owner Adam Cole Shryock and his other companies, "The Se7ven
Group" and "Say No 2 Cancer," are being investigated by the AG's Office
after it came to light they were not authorized to raise funds on behalf
"Shryock misled thousands of consumers in Colorado and across the
country into believing they were supporting breast cancer-related
charities," Colorado Attorney General John Suthers said. "In reality,
very little of the money collected went to legitimate cancer groups as
Shryock tapped those funds to buy himself a BMW, subscribe to an online
dating service, and pay his bar and cleaning service tabs."
The complaint alleges that defendants would hold promotions all over the
country, mostly in bars, and hire promotional models to "take
donations" on behalf of Boobies Rock, saying the company was raising
money for breast cancer nonprofit groups. The models would sell
T-shirts, beer koozies, bracelets and other items with pro-breast or
anti-cancer images and/or slogans.
While the storyline evolved over time, at the core the models told bar
owners and customers that a significant percentage of their "donations"
would go to cancer-related charities - anywhere from 40 to 90 percent.
According to the complaint, none of the legitimate organizations on
whose behalf defendants claimed to raise funds had authorized those
fundraising efforts, and none of them ever received a charitable
donation until they threatened to sue Shryock for fraud.
Emily and Melissa, who asked 9Wants to Know not to reveal their last
names, made $25 an hour, paid in cash, to sell catchy clothing for
"We would go to different bars, restaurants, [including] Rockies opening day," Emily said.
"[We're] the kind of girl-next-door type," Melissa said. "[We'd go] downtown [on] Friday [and] Saturday nights."
Their sales pitch was simple.
"Would you guys like to help donate to a great cause?" Melissa said.
"[You're] doing something good, something right," Emily said. "Basically
our opening line was 'we're with Boobies Rock! It's a breast cancer
awareness organization. Would you guys like to make a donation to the
Those "donations" added up quickly.
"About $5,000 a week, just [for] me," Emily said.
Emily and Melissa say, when they left the company in June, there were 15
other young women just like them, collecting cash from people all over
"I think they thought pretty much what we thought, that they were donating money to a good cause," Melissa said.
While the words Breast Cancer Awareness are plastered all over the Boobies Rock! website, it is not a charity.
Melissa and Emily say they walked away from Boobies Rock when they
realized the money they collected, wasn't going where they thought.
"This is just a guy who is capitalizing on a deadly disease. People need to know the truth," Emily said.
Shryock told 9NEWS in November 2012 he does not condone the actions of
certain sales women, who make people think they're donating to a breast
"You are giving to a company that is an advocate of breast cancer
awareness, but it is a for-profit business," Shryock said to 9NEWS.
"When they're out there saying false information, it comes back on me.
For the most part, it is not a problem. But it does happen from time to
Shryock told 9NEWS his company is looking at ways to be more transparent about where the money goes.
He says the goal is to build a fun brand based on breast cancer
awareness that will continue to make money and continue to make
Blair Shiff, Will Ripley, KUSA