JACKSONVILLE, Fla. -- It was small business's turn to offer their holiday sales for Small Business Saturday.
The sign said '20 percent off' at Rosie True in San Marco. Liz Tiege was there to buy a new shirt and lend her support.
"The small boutiques in Jacksonville, they usually have more interesting stuff," said Tiega. "And after Thanksgiving, you don't want to go to the big stores where there are lots of lines and lot of people and stuff like that."
Mark Fallon made a special trip to San Marco with his wife Jessica and children. Mark was looking to buy a gift for his mother but also wanting to do all he could to support small business.
"If we can have some folks come out and really show their support for the shops, it strengthens the local economy. Giving back into these different stores and proprietors is hopefully going to encourage more to come, so this area continues to thrive. the stronger it gets, the happier everybody is."
Small business owners, managers and employees were happy to see people making a concerted effort to support them.
"We are so appreciative," said Crystal Stone, manager at Rosie True. "We have so many great customers that are willing to come in and support us, and it is great for us to be able to say thank you and offer a 20 percent discount today, especially when they have been shopping Black Friday, just nice to have an extra day of discounts, and it is wonderful."
"We know our customers by name," said Kelly Cooper, manager of The Olive. "We really love their support, that they come and support our local businesses."
Every store First Coast News visited had customers making the extra effort to lend a helping hand, or dollar, to boost small business.
Jan Molyneaux at the San Marco bookstore was grateful.
"We can't thank them enough. We try to give them the best service we can and that is what is special about small businesses."
First Coast News