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What to watch from CBS at Super Bowl

12:28 PM, Jan 22, 2013   |    comments
Among CBS shows emanating from New Orleans during Super Bowl week will be Jim Rome's on the CBS Sports Network cable channel. (Photo: Jayne Kamin, USA TODAY Sports)
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The countdown has begun to the Super Bow XLVII in New Orleans and to how CBS -- the network that gets the game this time -- will entertain us. Here are six degrees of separation:

Four-ring circus: That's what CBS says it will create in New Orleans' historic Jackson Square, where four studio sets will be up to stage wall-to-wall live TV. There will be something for everybody and a lot more than football. On-site shows will include Jim Rome's ranting Rome, celeb drop-bys on The Talk and OMG! Insider, The Late Late Show with Craig Ferguson, CBS This Morning and even the CBS Evening News with Scott Pelley and Face the Nation. Wave if you get on-camera.

Finally, a real post-game show: In a break with tradition, CBS won't try to hustle viewers away from the field and off to the uber-hyped entertainment show that follows the game. While CBS the network does go post-game to the detective show Elementary, the CBS Sports Network cable channel will stay live at the Superdome for extended interviews, highlights and a total Super Bowl dissection.

Let's just hope there are no costume malfunctions: In addition to live-streaming the game, CBS will offer the first live-stream of the Super Bowl halftime show - which stars Beyoncé, as well as 50 consumers who'll win the chance to be on-field with her via a Pepsi promotion.

Total surveillance: Since the Woodstock of corporate America also includes a football game, CBS will deploy 62 cameras on that action. And it will use a so-called Heyeper Zoom camera system that is meant to make some replays more than five times slower than normal and is billed as having four times the clarity of current high-def video. Meaning, it will be pretty hard for anybody to get away with anything in the game.

Hello, friends: CBS game announcers Jim Nantz and Phil Simms have an obvious storyline in the sideline sibling rivalry between the Harbaugh brothers. But Simms, whose seventh Super Bowl means he'll trail only John Madden (11) for most worked by an analyst, had better not go into any long stories - the Ravens' occasional no-huddle offense means CBS will need to be careful it doesn't miss any live snaps.

The world's most-expensive ad time: Super Bowl ad time sets a record every year -- CBS says it sold some 30-second spots for more than $4 million - and creates an edgy sideshow to the game. Prep yourself now by watching old Super ads via @SuperAdsonCBS and you can vote on crashthesuperbowl.com for the consumer-made Doritos ads that will air in ad time worth more than $133,333 per second.



Michael Hiestand, USA TODAY Sports

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