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Kate Upton in a Mercedes teaser advertisement

12:07 PM, Jan 24, 2013   |    comments
MercedesBenzUSA
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You know it's Super Bowl time when advertisers are releasing 94-second teaser videos for commercials that may last a minute.

Ordinarily this would annoy us. There's no such thing as a preview for an advertisement. That's just another less-involved advertisement.

In the case of Mercedes-Benz and its new Kate Upton preview, we'll let it slide. The carmaker posted a video of the Sports Illustrated swimsuit model washing a car that's reportedly a preview of an advertisement that will air during Super Bowl XLVIII on Feb. 3.

But the teaser doesn't actually feature Upton washing a car. Instead, she plays an undersexed Mercedes owner watching her CLA get washed by a football team. It's at odds with everything you thought you knew about car commercials featuring blonde models, you see.

That bait and switch angered a lot of Internet commenters, some of whom vowed the chicanery would lead to a Mercedes boycott. This must upset the luxury-car maker, as Internet commenters who write "your crazy if u think this meens im bying a knew Marcaydez" probably make up a large percentage of their clientele.


Chris Chase, USA TODAY Sports

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