JACKSONVILLE, Fla. -- Between Black Friday and Cyber Monday is a day local small businesses are counting on to help boost their sales.
Today is Small Business Saturday and a lot of folks are buying local today to show their support.
Dana and Jack Wright came to Riverside Arts Market for one main reason Saturday.
Dana Wright, "It's small business day, and we want to keep the money within the community and help them thrive."
American Express started Small Business Saturday in 2010 encouraging customers to shop small and rewarding registered cardholders with a $25 credit if they spend at least $25 at one small business Saturday.
The concept has caught on and from handmade goods to local jams small businesses owners are optimistic customers will skip the big box retailers this day.
Al Bruns, owner of Sun Dog Soaps in Jacksonville says while buying his products may cost a customer more than what they would at a chain store, he says he is selling quality over quantity, and he's grateful for the support.
"That means income so that's really nice. I really appreciate it," said Bruns.
Many local businesses are offering special deals to lure in new customers. At Sweet Pete's shoppers can get some free samples of chocolate, plus if they spend $40 Saturday they'll get a $15 gift card.
Peter Behringer, owner of Sweet Pete's said, "We will see a tremendous boost actually. We will probably quadruple our sales over a typical sales day so it does make a big difference."
He's hoping the new customers will become repeat buyers.
As for the Wrights they say buying local is important not only on Small Business Saturday but year round.
Dana Wright said, "With the economy the way it is it's just very important now I think to help the small people who are still around and hopefully we can get this economy going again and bring everything back up."
First Coast News