Santa Claus hugs a young visitor at Macy's Santa Land at the 34 Street Herald Square store in New York.(Photo: John Minchillo, AP)
Santa's making a list and checking it twice, but he's likely to give kids the same presents whether they're naughty or nice.
80% of parents say their kids will get the same number of toys for
Christmas, even if they get on Santa's "naughty" list, according to a
Walmart national holiday survey of parents and kids to be released
At risk: the most effective and traditional leverage
that parents have had over their kids at holiday time for decades.
Behave well, or pay in lost presents. Ever since the song Santa Claus is Comin' to Town was
recorded in 1934, it's acted as an unofficial warning to kids. And it
still does: 62% of kids still think they'll get more toys if they stay
on Kris Kringle's "nice" list, the survey notes.
say Santa is much more real to children than their parents think. Mary
Lamia, a developmental psychologist in Kentfield, Calif., says it's the
parents who deserve a stockingfull of coal for threatening their kids
with Santa-surveillance claims.
"The assertion by parents that
'Santa is watching to see if you are good' is a tool for manipulating
kids to behave," " says Lamia. "Parents should just give in and admit
that Santa will love them no matter what."
Where does this leave
Walmart, which commissioned the survey? Laura Phillips, senior vice
president of toys, would not comment on Santa's lenience to bad
"Ultimately," says Phillips, "the parents' goal is to create the most magical holiday for their kids possible."
But kids could be a lot naughtier than parents think.
Nearly 25% of kids peeked in the closet to find hidden presents, the survey says.
industry gurus say,no matter what mischief kids drum up, few parents
dole out punishment under the lights of the Christmas tree or Hanukkah
"When it comes to Christmas, you're just not going to disappoint," says Jonathan Samet, co-publisher of The Toy Insider. " "We all become softies when it comes to the holidays."
Plante, 32, tells her sons, Calvin, 6, and Phoenix, 4, that Santa won't
bring presents to little boys who don't listen to their mothers. But,
she admits, Santa would never follow through on the threat.
rather my boys have fuzzy memories of happy times ripping open their
presents, not of being harshly taught a lesson that, frankly, could be
taught any other day of the year," says Plante, an operations manager
from Chester, N.H..
Kids are willing to do almost anything to get
the toys they want. Most kids said they'd work harder in school or clean
their rooms daily.
But kids drew the line in the vegetable garden. Only 23% said they'd be willing to eat spinach.