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New movie ratings coming to a theater near you

7:43 AM, Apr 23, 2013   |    comments
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JACKSONVILLE, Fla. -- The way you look at movie ratings is about to change thanks to a new campaign.

Check the Box wants you as parents to do just that -- check the box.

The campaign focuses on movie descriptions to allow you, as a parent, to have the information you need to make informed decisions about what your children watch.

"I don't want to take especially my nine-year-old to a movie that has maybe explicit content as far as vulgarity, language, things that I have to try and explain later that I would rather not at the moment. I'd rather do it on my own timing," said Amy Foss.

Check the Box will also allow you to better navigate the rating system and movies that are out in theaters.

"I think a lot of the movies that just kind of have PG-13, parents go ahead and take their 10-year-old because they're with them. And I think they are too violent, even the ones that are PG sometimes have more violence than I think they really need to have," said Lynn Cantor. 

The Check the Box campaign could be in response to the White House's request for the movie industry to better gauge violence for parents after the Newtown shooting and Boston bombings.

The Motion Picture Association of America began issuing ratings descriptions for every film rated PG (Parental Guidance) or higher in 1990.

First Coast News

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