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Wonder Bread returns to shelves

5:52 PM, Sep 23, 2013   |    comments
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The iconic bread brand returned to store shelves Monday, said Flowers Foods (FLO), the company that snatched it up along with most of Hostess' other bread brands for $360 million. Flowers also produces Tastykake snacks and Nature's Own bread.

The news comes months after a bankruptcy judge approved the sale of Wonder, Twinkies and other assets from the now-defunct Hostess Brands.

Former Hostess snack brands like Twinkies, Ho Hos and Ding Dongs were sold for $410 million to a joint venture of private equity firms Apollo Global Management (APO) and Metropoulos & Co. Twinkies resumed sales in July.

Hostess suspended production in November of last year, moving to liquidate after years of financial distress and a failure to reach a new contract with its bakers' union.


CNN

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