#GivingTuesday's Facebook page, www.facebook.com/GivingTuesday on Dec. 1, 2013.(Photo: Facebook.com)
ASHEVILLE, N.C. - When Erica Bell heard about the national
#GivingTuesday campaign to encourage charitable contributions on the
Tuesday after Thanksgiving, she, like thousands of people across the
USA, decided to get involved.
Bell is the development director of Asheville City Schools Foundation, which raises about $200,000 a year to support learning.
"I was just inspired by the #GivingTuesday mission, which is spreading the spirit of giving," she said.
started last year as a charitable answer to the retail shopping days of
Black Friday, Small Business Saturday and Cyber Monday with help from
such big names as Sony and Microsoft. One of the creators of
#GivingTuesday is encouraged with the movement's growth.
we are really excited to see people all around the country coming
together around the idea of giving," says Henry Timms, interim executive
director of the 92nd Street Y in New York City that was the catalyst
for the day. "I have a real belief that the holiday season is to
The goal of #GivingTuesday is to drive
donations of time, money or services to charities with the same
enthusiasm that shoppers have on Black Friday.
Last year, according to #GivingTuesday organizers:
Online giving was up more than 50% on the Tuesday after Thanksgiving
compared to the same Tuesday in 2011 before the #GivingTuesday
initiative, according to Charleston, S.C.-based Blackbaud, which offers
software and services for non-profits.
• Paypal mobile donations
soared 487% higher than the previous year, according to #GivingTuesday
partner UN Foundation, citing data from the company. The value of those
donations increased 228%.
This year, #GivingTuesday partners
number 7,500, up from 2,500, Timms says. And the movement has gone
global, with organizations in Australia, Canada, Mexico and Singapore.
event likely brings in new money for charities, though the exact dollar
amount of new donations is unknown, said Steve MacLaughlin, director of
the Idea Lab at Blackbaud.
"I think the sense is you will bring in new donors and potentially
get old donors to give a second gift," he says. "I think overall, it's
Charitable giving overall was up 3.5% in 2012 to $316 billion, according to Giving USA.
spent $59 billion during Black Friday weekend last year, according to
the National Retail Federation, and $1.46 billion on Cyber Monday,
according to comScore.
The big names are once again backing
#GivingTuesday, said Aaron Sherinian, vice president of public relations
and communications at the UN Foundation.
Home Depot Foundation
will donate $1 to Operation Homefront for every tweet using #TeamDepot,
up to $100,000, to help soldiers and their families.
launching a campaign to raise $500,000 for Give for Youth to create
education, employment and entrepreneurship opportunities for young
World Food Program USA and FEED Projects will team with
Facebook for a live Q&A on #GivingTuesday on finding global
solutions to end hunger. eBay Deals, Johnson & Johnson and AT&T
all have efforts designed to encourage giving.
The total raised
last year on #GivingTuesday is in the tens of millions of dollars, Timms
estimates. Charities hope the movement will do better this year.
Washington, Fisher House Foundation is hoping #Giving Tuesday donations
will help build on $500,000 that it received from Walmart this year.
The group helps military families with housing while a servicemember is
in the hospital.
"There is Black Friday, there is Cyber Monday,"
said Ken Fisher, chairman and chief executive of the foundation. "We
found out about #GivingTuesday and thought it was a great way to kick
off the giving season."
Jon Ostendorff also reports for the Asheville (N.C.) Citizen-Times.
Jon Ostendorff, USA TODAY