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SeaWorld runs ads after performers cancel

10:55 AM, Dec 21, 2013   |    comments
SAN DIEGO, CA - DECEMBER 23: In this handout image provided by SeaWorld San Diego, a baby killer whale, born December 21 swims with its mother, Kasatka, a 28-year-old whale December 23, 2004 at SeaWorld in San Diego, California. After a nearly 18-month gestation, Kasatka's calf, estimated to weigh between 300 and 350 pounds and measure between 6 to 7 feet, was born in Shamu Stadium's main show pool following a little more than two hours of labor. (Photo by Mike Aguilera/SeaWorld San Diego via Ge
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ORLANDO, Fla. -- SeaWorld has set up a website and posted ads in a handful of newspapers around the nation in response to a critical documentary that inspired eight musical acts to cancel performances at the company's Orlando marine park.

SeaWorld posted the ad Friday in The New York Times, The Wall Street Journal, The Washington Post, USA TODAY, the Orlando Sentinel, the San Diego Union-Tribune and the San Antonio Express-News. SeaWorld has parks in Orlando, San Diego and San Antonio.

Both the ad and the website, www.seaworldcares.com, describe SeaWorld as an advocate for animals and detail its efforts to rescue and care for marine animals.

More than half a dozen musical acts have pulled out of SeaWorld Orlando's Bands, Brew and BBQ concert series in February, citing the documentary Blackfish.

They include the Barenaked Ladies, Martina McBride, Willie Nelson, Trisha Yearwood and Heart, according to media reports.

Associated Press

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